There are many shirts and hoodies out there, some even organic, that cost a lot less than ours, and certainly some with designer names on them that retail for quite a bit more. Naturally it starts with the materials involved.
Organic cotton requires more labor and special non toxic techniques such as the adjacent planting of insect attracting plants to draw them away. Happily, the richer soil retains water better and is capable of growing food crops in non cotton season. Because organic cotton isn't modified genetically, it is less uniform in size and quality. As natural as these variations are, they aren't well tolerated by those fulfilling large commercial contracts for a specific grade of cotton for a scheduled production cycle. Less efficient and hard to project quantity and quality, make organic cotton a greater risk for purchasers.
The thread that is used to sew our FF hoodies is thicker to offset the fact that it isn't mercerized (chemical runoff from this process is so toxic to wildlife that the EPA won't let the effluent runoff into the groundwater). Not being mercerized means thicker fuzzier thread that most machines in industrial sew shops aren't calibrated for- another extra cost in the name of sustainable slow fashion. Custom dyed Corozo buttons from Panama as well as Coconut buttons are beautiful, at a cost.
One of the biggest costs in a FF hoodie is a result of the two fabric design. Picture a large area of fabric with pattern pieces laid on top of it for the cutter to cut out the needed shapes, but now imagine it has to be done for a second piece and type of fabric whereas most items can be cut all at once from the same cloth. These extra steps require additional labor hours which is often the most expensive component of a garment. There are also additional steps needed to make sure two different fabrics remain lined up together and don't shrink at different rates. Be sure to lovingly wash your organic FF items in cold water and lightly tumble dry.
So yes, $245 is a lot to pay for a shirt jacket hoodie, but rest assured that you are doing your part to correct injustices such as the death of 20k farmers yearly due to pesticide exposure. You are supporting the artists that create special prints for fabric companies that specialize in organics- less commercial perhaps but so much more responsible. You are protecting the environment and also not purchasing an animal derived garment. Slow might cost more but it's worth knowing you are also not putting toxic chemicals such as formaldehyde (causes respiratory problems, and worse) in contact with your skin. Add it up and let me know if you think our hoodie is worth it.