What is our impact on the planet and the people we share it with? If it's within our means to buy products free of human suffering and ecological devastation, isn't it our ethical duty to do so? When wealthy nations and consumers enjoy low prices on commodities like cotton and the clothes made from it, we should all pause and consider why prices are so low. Fast fashion is addictive like sugar and its quick hits of happiness followed by the crash of realizing we've just consumed more crap. If you haven't had a chance to see "The True Cost," take a look at the trailer.
An Executive Producer on the film, Livia Firth, put it best:
"When production is outsourced to poor countries, they are enslaved by an addiction to the idea of enrichment. That is when corporations start driving production costs down with volume. Like any good pusher, they offer their potential clients a great deal, only to get them addicted. Once they’ve succeeded, they’re in the driving seat. In the case of poor economies, they addict them to the idea of lifting their people out of poverty. In fact, they’re like the big bad wolf, lying in wait for the dependency to start. And their citizens get enslaved in the same machine. At the same time, they operate as distributors and addict consumers to the idea of always faster, ever cheaper fashion, despite the human and environmental cost. It’s the old problem. Out of sight, out of mind. It happens far away so we don’t see it."
Think before you shop. Consume less cruelly grown and produced clothing and help make organic cotton and plant based dressing the norm. Our children need us to be the stewards of our planet and humanity. This is the dream Fuzzfields hopes to turn into reality.